Raffle sites, free draws and prize competitions: what to check

The words “raffle”, “prize draw” and “competition” are often used loosely in advertising. They do not, by themselves, tell you how winners are selected or which rules apply. Before entering, read the actual entry method, costs and conditions.

Free draws and prize competitions are different

The Gambling Commission’s guidance explains the position under the Gambling Act 2005 in Great Britain. A qualifying prize competition relies on skill, judgement or knowledge and does not necessarily need a free entry route. A token question does not automatically satisfy the legal test.

A free draw can have only free entries or both paid and free routes. Where both exist, conditions apply to the availability, convenience, promotion and treatment of the free route. Normal-rate post can count as free for these purposes, although entrants still pay postage.

A draw or competition meeting the relevant requirements does not need a Gambling Commission licence. The Commission does not approve individual free draws or prize competitions. A failure to meet the requirements may mean a promotion is an illegal lottery. A website’s own description is not a legal determination. Northern Ireland has a separate legal framework.

Start with what the entry will involve

Write down the route you plan to use and every stated cost. If you want an entry that costs you nothing, choose a free online method without a purchase requirement. Do not treat an optional paid route as something you need to try first.

For postal routes, check the address, information required, entry limits and whether the deadline refers to receipt. Keep a copy of the terms you relied on. If the instructions conflict or the route is unclear, ask the organiser before spending time or money.

Check the offer, not just the headline prize

Read what the prize includes, any exclusions, eligibility restrictions and the selection process. Look for the organiser’s identity and a usable contact route. A polished website, an HTTPS address or a collection of reviews should not replace those checks.

Be especially careful with unexpected messages claiming you have won. Return to the organiser’s independently located website to verify a request before sharing sensitive details or paying anything. Keep relevant messages if you need to raise a concern.

For creative entrants, read the brief as well

A judged photography, design or writing competition can have detailed requirements beyond its entry fee. Check originality, previous publication, anonymity, file formats, word limits and rights. Our guide to reading a competition brief explains how to turn those requirements into a working checklist.

This article is general information for entrants, not a legal assessment of a particular operator or a guide to launching a draw. For a specific legal question, use current official guidance and appropriate professional advice. We do not endorse a paid operator in this article.